The Super Bowl has turned into an unofficial holiday for most American households. Ever since the first Super Bowl, the turnout has been exceptional, being among the highest-rated sports programs of all time.
Super Bowl ads aren’t cheap: one thirty-second video was worth $4.6 million, and that price has now increased to $5.6 million dollars just for thirty seconds.
In a move to gain extra exposure and build buzz on social media, most companies release teasers, or even their entire commercial, before the big game. That practice has become popular in recent years as brands work to create a coveted viral ad remembered among the best Super Bowl commercials of all time.
Let’s start the breakdown with the top four most viewed ads this year. The number four spot was, “The cool ranch.” Lil Nas X and Sam Elliott faced off in a type of winner-takes-all western showdown the world had never seen. The panel ranking gave it a 6 out of 10, and on YouTube, it got a little over ten million views. And it’s viewed every five minutes.
Coming in at number three is ”Loretta.” In this heartwarming ad, a man reminisces about the love of his life with a little help from Google. The panel ranking gave it a 6.5 out of 10, and on YouTube, it’s gotten over fourteen million views. And it’s viewed every five minutes.
The number two spot is, “Smaht Pahk.” Chris Evans, John Krasinski, Rachel Dratch, and David “Big Papi” Ortiz can’t believe the ‘smaht’ Remote Smart Parking Assist feature in the new Hyundai Sonata. On the panel ranking, it has an average of 7 out of 10. And on YouTube, it has about forty one million views, and is viewed every four minutes.
And to drop the big bomb, coming in with the number one spot. we have, “Groundhog Day.” It’s Groundhog day all over again in this Jeep spot starring Bill Murray. On the panel ranking, it has an average of 7.01 out 10. It has forty one million views on YouTube, just barely passing the number two spot. It’s viewed every four minutes.